Making an Impact with Meaningful Brands

Brands like Apple, IKEA and Nike manage to win over the hearts of
consumers in a sustainable way. What is the secret of their success?
Why do they have this irresistible appeal to people? You will get the
answer to this question during the guest lecture „Making impact with
meaningful brands“ by Joris van der Waart, lecturer in marketing at
Fontys University of Applied Sciences from Eindhoven, the Netherlands.

All students and faculty are welcome to attend.