Marketing

The University of New York in Prague offers both Bachelor’s and Master’s degrees in marketing. In addition to the fundamental objective of exposing students to various disciplines such as International Marketing Strategies, Public Relations Principles and Introduction to Advertising, our programs include components of professional development, written and oral communications, and teamwork. This approach enables our professors to invite […]

One of the most significant decisions that you must make when preparing to enter graduate business school is which MBA concentration most matches your career goals. Of course, MBA programs are well-known for equipping graduates with managerial skills, but they also give the opportunity to specialize in a particular industry. This is useful to students […]

Yeldana Batrasheva spent most of her life studying in Europe. Originally from Kazakhstan, her family moved to the Netherlands when she was just 8 years old. She attended high school at Francis Holland School in London, and after that, she came to the University of New York in Prague, where she achieved her Bachelor’s degree […]

Studying in Prague can prove to be the right career choice if you want to be in business in the European Union. Prague recently ranked as the number three city in Europe for the best brain business jobs, according to a study conducted by the Nordic Capital for the European Centre for Policy Reform and Entrepreneurship. Prague […]

The University of New York in Prague (UNYP), has won the Czech Superbrands award for the third year in a row. “Three years recognized for excellence in our marketing as well as our reputation is a great honor.  This is possible because our staff and our students strive for excellence at every opportunity,” commended Mark […]

We’ve all been there – the captive audience of a presenter who shows a long Powerpoint presentation, reads from hundreds of slides and at the end hauls out the classic phrase “I hope you don’t feel tired…!” This is invariably the same presenter who started the presentation with the dread words “I will try to […]

Another mass-marketed trend used to sell products, or the answer to our stress-filled digital lifestyles? Veronika Zavrelova dissects the communication context of ‘hygge’. It seems that every year we are flooded with texts and images of a new lifestyle trend, with the implicit suggestion that it has all the answers. You know the drill – […]

Getting a diploma is a vital part of most careers these days, and University of New York in Prague is preparing students for a competitive job market. You might’ve heard that science, technology, Engineering and Mathematics (STEM) degrees are in demand, but business is also a smart choice, according to a recent report by Forbes. Luckily, UNYP provides a […]