Hygge – A Marketer’s Dream or the Secret to Happiness?
Another mass-marketed trend used to sell products, or the answer to our stress-filled digital lifestyles? Veronika Zavrelova dissects the communication context of ‘hygge’. It seems that every year we are flooded with texts and images of a new lifestyle trend, with the implicit suggestion that it has all the answers. You know the drill – […]
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