Communication & Media

Why communication is at the core of every industry

Communication is one of the most fundamental life skills, and underestimating its role in communication can have a marked negative effect on people’s lives. The communication process is not purely about talking; non-verbal actions are key for accurately delivering information. So why exactly is communication at the core of every industry? Delivering and exchanging information […]

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Student Spotlight: Kim Ly Tran

The people who surround you influence your mindset and behavior greatly. As a result, spending time with successful, driven or motivated people can make you more successful, driven and motivated yourself. This is one of the most important benefits of studying at UNYP: not only will you meet classmates from over 60 countries, exposing yourself to […]

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Rethinking Sustainability Strategies for Small Independent Media in the Western Balkans

In the region of the Western Balkans, donors and international implementing agencies have played a crucial role in supporting the development of independent media – i.e. media free from government, business, or political influences over editorial decisions. These are mostly small classic media outlets, such as local or regional radio and TV stations, but also […]

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Become a better photographer during your UNYP summer break

The spring semester at UNYP is over, and you have a few months to enjoy life outside university. Those precious summer days will fly past unnoticed if all you do is sleep and stay in watching Netflix, so take advantage of the warmer weather to get out and start taking photos.   A student guide to […]

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Anti-vaxx and its motivations

One of the first assignments in my new ESC class, Social Movements and Linguistics in Fall 2020, was for the students to find out and write about a social movement, consider argumentation strategies used, and to put it into a wider social and historical context. To guide them in their response, I provided them with […]

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Perlego book of the month: The Wealth of Nations by Adam Smith

If you want to be a successful entrepreneur, a respected economist or even an influential politician, The Wealth of Nations should provide you with a basic understanding of political and economic issues. The Wealth of Nations was written by the Scottish philosopher and economist Alan Smith and chiefly discusses Political Economy, which includes the relationships […]

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Best degrees for online careers

This year’s pandemic has created significant challenges for people and economies all over the world. The circumstances have put millions of people out of work, because unfortunately many jobs cannot be done from a home office. Of course, a lot of these jobs will come back once we overcome the crisis, but if you are at the point of considering your future career or looking into changing your current career, it certainly doesn’t hurt to consider which jobs are ideal for a […]

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Chasing magic bullets

Communication science discredited the idea of direct media effects over 75 years ago. So why does it sometimes seem like nothing has changed? In my Media and Society course, I like to start the second class by playing a little trick on students. I ask them first if they have heard about the recent massacre […]

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UNYP reinvents the Masters Degree in Strategic Communication

After almost a year of meticulous preparations, the University of New York in Prague is proud to announce the renewal of its Master’s in Strategic Communication Program.  The revitalized Master’s in Strategic Communication from UNYP is a practically-oriented course, which is designed to help students to solve real-world communication problems and effectively approach different audiences. The […]

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PR according to Pavlíček

Martin Pavlíček has a long history at UNYP. Starting out in one of the first Communication Bachelor’s cohorts, he went on to work for some of the most challenging public relations departments in the CEE region. He then returned to UNYP twice – once for a Master’s in Communication, and also an MBA. Unable to […]

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