Seminar with BizMachine – public data in B2B Sales & Marketing

Last week on Thursday February 20, we had a great opportunity to welcome Mr. Ondáš at UNYP who had an interactive presentation on the topic of public data and its role in B2B Sales and Marketing. 

Mr. Ondáš had a varied career in the software industry in SAP company (Germany, California) and later on in McKinsey & Company as a management consultant. Now, he is co-leading a start-up company BizMachine – the company, which develops and delivers data-as-a-service solutions for B2B sales and marketing. 

During the session, students had a chance to hear about : 

– How to create a micro-segments 

– The difference between B2B vs. B2C

– What are the three layers of B2B data processing at BizMachine

– How to get from big data to „money-making“ insights 

– What is the technology / platforms to consume data from sources 

– How BizMachine works as a team, what is the process from prospects to paying customers

– Career options for Bachelor students of IT management and Business administration 

… and much more !

Students were involved in practical examples, exercises, discussion and Q&A. 

We are pleased to announce, that BizMachine will be participating in the CAREER DAYS 

event on Thursday April 2 with their stand. 

Do not miss it !