Business Administration

In a remarkable demonstration of creativity and strategic marketing, two of our students, Matěj and Natálie, achieved viral success with their final project for the Guerrilla & Viral Marketing course. Tasked with creating a music video for the local band Ludens, they embraced the challenge, applying guerrilla and viral marketing tactics to captivate a wide […]

The University of New York in Prague (UNYP) is delighted to welcome David Anthony Procházka on board as the new Dean of the School of Business. In his new role, Dr. Procházka has already represented the University of New York in Prague on various platforms as an expert in his field.  Most recently, he shared […]

Ondřej Dvouletý published a comprehensive study of of the drivers of job satisfaction of workers in the context of the Czech Republic. Analyzing the data of 12,699 Czech-employed individuals, as available in the Labour Force Survey (EU LFS), the study concluded that job satisfaction is significantly related to several different factors, and the highest levels of […]

Dan Šťastný coauthored a study investigating the impact of commuting on the life satisfaction of inhabitants of Ústí nad Labem, Czech Republic between 2019 and 2021. The results of this study can serve as an incentive to promote certain types of transportation both on a personal and public level. The apparent recommendation which can be […]

At the University of New York in Prague (UNYP), academic endeavors and global exposure go hand in hand. English isn’t just a subject at UNYP—it’s the medium that bridges cultures and futures. Mastering the Universal Business Language: At UNYP, English is more than just a course—it’s a full immersion. Beyond classroom instruction, students are poised […]

At the University of New York in Prague, we’ve always celebrated the innovative minds that grace our halls. Among our diverse community of students, some not only excel academically but also bring unique projects to life outside the lecture rooms. Petr Jirsa, a student from our International Relations program, embodies this blend of scholarship and […]

From time to time we all feel the pain of self-doubt when we face challenges in life, even though circumstances often require us to put on a confident public face. We must smile confidently, use powerful body language, and assure everyone that we’re up to the task. Many of us are highly uncomfortable in situations […]

Meet Dominik Petr. After finishing Lake Mary Preparatory High School in Florida, Dominik decided to pursue higher education in Europe. „I was looking for a school that could offer me a continuation of quality education in English, with an American degree,“ he says. Currently, Dominik is enrolled in the Dual-Degree Business Administration program in partnership […]

The University of New York in Prague understands that financing higher education is often challenging for students, and is committed to making academic opportunities more accessible to all. UNYP offers a range of scholarships and financial aid tools to help students achieve their educational goals, regardless of their financial background. In the academic year 2022/2023 […]

According to a report by the Global Entrepreneurship Monitor, the number of entrepreneurs around the world has been growing steadily in recent years, and this trend is expected to continue. This growth is driven by the increasing importance of innovation and creativity in today’s economy, as well as the growing number of opportunities for entrepreneurs […]